Choosing the right pricing structure is so important for the health of a small business. The right pricing structure will satisfy both your customers and your bottom line. The wrong pricing structure will make it hard for your small business to make sales and/or profits. Overprice and you will lose sales; underprice and you will [...]

Price is the value attached to a product, so every pricing strategy should take into consideration market conditions, the target market, costs and the customers’ ability to pay. Knowing when to draw the line on how low or high you can go on pricing can be tricky.  Asking people to pay too much for your [...]