Any small business owner can tell you that their customers and newsletter subscribers are a mixed bunch of people. And yet many of them still send their subscribers the exact same newsletter despite technology making it easy to customise these newsletters. So if you’re one of those small business owners still sending out generic newsletters, [...]
Having informative and well-written content in your newsletters doesn’t help if subscribers don’t even open them. But there are ways to increase subscribers’ willingness to open your emails. And one of these ways is to include fun content that readers look forward to. Here are three fun content ideas to try: 1. Include local content [...]
Small businesses need to spend their marketing budget wisely to ensure the highest return on investment. Email marketing is an efficient and easy way that you can level up your small business marketing by directly reaching out to your customers, expanding your client base, and creating a good reputation. However, curating and crafting an email [...]
It scarcely seems possible, but there’s a small business in a small country town in Australia that’s doing more marketing than many big businesses in big cities. The Beechworth Bakery is based in the Victorian town of Beechworth, although it also has outlets in seven other locations. “We operate a network of family-owned destination bakeries [...]
We’ve all done it. Click subscribe for an email newsletter, and then regretted it as soon as our inbox fills up with uninteresting content. So how do you avoid this fate happening to your small business newsletter? Get this right, and say hello to more leads and sales. Get this wrong, and you’ll have people [...]
