Small businesses need to spend their marketing budget wisely to ensure the highest return on investment. Email marketing is an efficient and easy way that you can level up your small business marketing by directly reaching out to your customers, expanding your client base, and creating a good reputation. However, curating and crafting an email [...]
It scarcely seems possible, but there’s a small business in a small country town in Australia that’s doing more marketing than many big businesses in big cities. The Beechworth Bakery is based in the Victorian town of Beechworth, although it also has outlets in seven other locations. “We operate a network of family-owned destination bakeries [...]
We’ve all done it. Click subscribe for an email newsletter, and then regretted it as soon as our inbox fills up with uninteresting content. So how do you avoid this fate happening to your small business newsletter? Get this right, and say hello to more leads and sales. Get this wrong, and you’ll have people [...]
