The first thing customers see when they engage with a company is the logo. That’s why every small business needs a logo. A logo represents your brand and portrays its personality. But designing a logo isn’t easy. Get it wrong and it can make your business look amateurish. For a professional logo, these 4 elements [...]
We live in a highly visual age, evidenced by the rise of video and the ever-increasing popularity of platforms like Instagram and Tik Tok. With so much content out there, busy internet users have become accustomed to skimming through material at lightning speed, and grabbing their attention is not easy! This is one of the [...]
Starting a business of your own is exciting, and one of the first marketing milestones you’ll cross is creating the face of your brand - a logo. We’ve mentioned this before, but every small business needs a great logo. It’s a visual representation of what your brand is and what it embodies. A scrappy logo [...]
A logo isn’t just something to be placed on your website, onto your products or at the end of your email signature. It’s one of the first things any customer or potential customer will see. Without reading your business’s name, without knowing what your business does - a potential customer should be able to gauge [...]
“If you want your small business to succeed, you need to let the marketing and graphic design of your company profile walk hand-in-hand,” Intel rep Sam Hopewell recently said at a conference. Since a small business hugely depends on its online presence for success, understanding the connection between effective marketing and great graphic design is [...]
Logos are everywhere. They are on everything from the food we buy to the technology we use. Heck, you’re probably wearing at least five without even trying. As a small business owner, it’s a given that your company has a logo. Maybe you put a lot of effort into designing it. Or perhaps you pulled [...]
