The 5 biggest mistakes small businesses make with Instagram marketing

There are so many aspects which make Instagram attractive for small business marketing in Australia and across the globe. The world’s favourite image-sharing platform boasts much higher engagement levels than other social media platforms – especially for brands and businesses – and if you do it right, you can build your brand on Instagram without [...]

By |2021-01-29T05:26:18+11:00November 13th, 2021|Marketing|0 Comments

Why you shouldn’t buy followers or ‘likes’ on social media (and what to do instead)

A large following on social media is sometimes seen as the holy grail of content marketing. The more followers, the more impressive a brand is perceived to be. Some small businesses may be tempted to resort to unethical means to inflate their numbers by buying fake followers. This is a risky move that can backfire [...]

By |2020-12-21T23:43:44+11:00August 5th, 2021|Marketing|0 Comments

How to use Instagram Stories to grow your small business

When it comes to social media, the name of the game is engagement. And what social media feature engages users better than Instagram Stories? Read on to find out how you can use this handy feature to help grow your small business. There’s Instagram...and there’s Instagram Stories. The Instagram Stories feature is modelled after Snapchat, [...]

By |2020-12-21T23:43:50+11:00April 19th, 2021|Content|0 Comments

How to write great Instagram captions

It seems simple enough, doesn’t it?  All you have to do is write a couple of sentences to go with your Instagram posts. It really isn’t something worth fussing about - especially not when you’ve got a business to tend to. Hold that thought! We’re here to tell you that the caption on your Instagram [...]

By |2020-12-21T23:43:53+11:00January 21st, 2021|Content|0 Comments

3 things you need to know about advertising on Instagram

Digital marketing can be a tricky field to navigate for budding small businesses. It can be hard to know where to spend your dollar for maximum amounts of gain. Take Instagram, Facebook’s younger sibling which introduced paid ads on the platform in 2015.  Instagram’s stats are certainly impressive: It has over 1 billion monthly active [...]

By |2020-12-21T23:43:57+11:00November 18th, 2020|Marketing|0 Comments

What you should and shouldn’t do when advertising on Instagram

Instagram has 9.4 million Australian users and is popular with the younger generation aged between 18 and 34. If you want to target a younger audience, then advertise on Instagram but do so strategically. Here’s what you should and shouldn’t do when advertising on Instagram. Common mistakes small businesses make on Instagram Instagram can net [...]

By |2020-12-21T23:43:59+11:00September 27th, 2020|Content|0 Comments

How to increase engagement on Instagram

As with most social media platforms, the key to your small business doing well on Instagram lies in boosting your engagement rate. An engaged following helps you build a growing community around your small business. That means more people see your content, and the more likely they’ll take action after they’ve seen it– be that [...]

By |2020-12-21T23:44:00+11:00September 15th, 2020|Marketing|0 Comments

How to build a brand on Instagram

Instagram is the second most logged-in social media app behind Facebook. Interestingly, 90% of users follow a business account. With a business account, you can promote posts, get insights into your followers, and track how your posts are performing.  Why your brand needs to be on Instagram Statistics by Hootsuite show that, globally, one billion [...]

By |2020-12-21T23:44:06+11:00June 9th, 2020|Content|0 Comments

Award-winning small business gets state-wide media coverage

Like most small business owners, Richard and Melanie Smit have to juggle multiple roles. To most people, they’re known as the owners of Big Bite Dutch Treats, which bakes the best stroopwafels and traditional Dutch treats. But, they joke, they also serve as administrators, bakers, cleaners, packers, customer service officers and motivational speakers (mostly to [...]

By |2019-12-22T08:21:40+11:00December 22nd, 2019|Profiles|0 Comments

How to use Instagram to promote your small business

“What should I post?”, “How often should I post?”, “What hashtags should I use use?”… First, though, a quick explanation about Instagram, so you can decide if it's relevant for your small business marketing strategy. Instagram is a photo and video sharing social media mobile app that allows you to instantly upload (and edit) photos [...]

By |2020-12-21T23:44:24+11:00December 2nd, 2019|Content|0 Comments
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