We live in a highly visual age, evidenced by the rise of video and the ever-increasing popularity of platforms like Instagram and Tik Tok. With so much content out there, busy internet users have become accustomed to skimming through material at lightning speed, and grabbing their attention is not easy! This is one of the [...]
Choosing the right graphic designer for your small business is important, but it needn’t be stressful. If you compare choosing the right graphic designer to shopping for shoes, it takes the pressure off the situation and can help you think of the process more logically. You already know that successfully marketing your small business requires [...]
Small business marketing is all about trying to get maximum impact for the least amount of spend. And that’s why your small business should think about investing in social media infographics. They are a great way of maximising the impact of your marketing dollar. What’s an infographic? Infographics combine images and text to engage both [...]
A logo isn’t just something to be placed on your website, onto your products or at the end of your email signature. It’s one of the first things any customer or potential customer will see. Without reading your business’s name, without knowing what your business does - a potential customer should be able to gauge [...]
A picture is worth a thousand words but you could be saying all the wrong words if you haven’t chosen the right picture. From some of the biggest brands to start-ups; businesses all Australia leverage stock photos for different marketing purposes. The reason is simple - images shout out for being more impactful than written [...]
It doesn’t matter what industry you’re in, one fact holds true. Running a small business will always demand more work from you than there are hours in the day. Doing everything yourself only gets you so far. Unless you’re superhuman, burnout beckons if you don’t consider bringing in help. Outsourcing business tasks is one solution [...]
Owning a small business feels like a juggling act, especially when it comes to managing budgets. If cashflow is tight, operating expenses need to be squeezed. While it can be tempting to cut marketing spend altogether, this isn’t wise. Marketing is essential to profitability and growth. It helps you generate leads, gain new customers and [...]
