The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy? Finding the sweet spot Firstly, there’s no point comparing apples with oranges. If you work in an industry where changes happen [...]
Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy. But do you know how to avoid some of the most common newsletter blunders? Find out here! Why send out [...]
Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re at their most receptive. Find out how to craft engaging, entertaining, and informative emails your customers can’t wait to open [...]
Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, but sometimes need to go out and look for them. Sending out a cold marketing email can be an excellent [...]
There are two reasons to use video in your small business email marketing. Firstly, more than half the people in the world have an email account, and more than half of those check their email every day. Secondly, video makes up the majority of consumer traffic on the internet. Considering that your customers are four [...]
Small businesses need to spend their marketing budget wisely to ensure the highest return on investment. Email marketing is an efficient and easy way that you can level up your small business marketing by directly reaching out to your customers, expanding your client base, and creating a good reputation. However, curating and crafting an email [...]
Email marketing is widely considered one of the most cost-effective and far-reaching digital strategies. This makes sense, especially if you consider that everyone who uses the internet also has (at least one) email address, and that even the smallest start-ups can get in on the action with the most modest of budgets. We take a [...]
If your small business has an email marketing list, you have an advantage over those that don't. Email marketing significantly increases conversion rates. It also decreases unsubscribe rates. While social media marketing is still an important part of a content marketing plan, McKinsey & Company found that email is nearly 40 times more effective at [...]
We might see them all the time, but we don’t often appreciate the power of the humble email signature. In the digital age, the email signature has taken the place of the business card of old. It gives you the opportunity to create a lasting impression, and even snag a new customer. So let’s take [...]
For all the effort that you put into your small business’s website, blog and content marketing - one of the most rewarding and instantaneous metrics you can get is your email marketing list. Your email marketing list is a list of people who subscribe to your newsletters because they want to receive more information from [...]
