How often is too often in email marketing?

The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy?  Finding the sweet spot  Firstly, there’s no point comparing apples with oranges. If you work in an industry where changes happen [...]

By |2021-11-15T21:04:19+11:00May 16th, 2022|Content|0 Comments

5 things you need to fix in your next email newsletter

Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy.  But do you know how to avoid some of the most common newsletter blunders? Find out here!  Why send out [...]

By |2021-07-13T18:53:59+10:00April 22nd, 2022|Content|0 Comments

Everything you need to know about writing emails your customers will love to receive

Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re at their most receptive. Find out how to craft engaging, entertaining, and informative emails your customers can’t wait to open [...]

By |2021-05-27T19:10:00+10:00March 29th, 2022|Marketing|0 Comments

How to write cold emails that generate warm leads

Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, but sometimes need to go out and look for them.  Sending out a cold marketing email can be an excellent [...]

By |2021-04-19T22:26:09+10:00March 13th, 2022|Marketing|0 Comments

How to use video in your small business email marketing

There are two reasons to use video in your small business email marketing. Firstly, more than half the people in the world have an email account, and more than half of those check their email every day. Secondly, video makes up the majority of consumer traffic on the internet.  Considering that your customers are four [...]

By |2021-03-26T20:04:58+11:00February 21st, 2022|Content|0 Comments

How to create an email newsletter your customers will love

Small businesses need to spend their marketing budget wisely to ensure the highest return on investment.  Email marketing is an efficient and easy way that you can level up your small business marketing by directly reaching out to your customers, expanding your client base, and creating a good reputation. However, curating and crafting an email [...]

By |2020-12-21T23:43:41+11:00September 14th, 2021|Content|0 Comments

How to get your first 1,000 email subscribers

Email marketing is widely considered one of the most cost-effective and far-reaching digital strategies. This makes sense, especially if you consider that everyone who uses the internet also has (at least one) email address, and that even the smallest start-ups can get in on the action with the most modest of budgets.  We take a [...]

By |2020-12-21T23:43:43+11:00September 6th, 2021|Marketing|0 Comments

Why every small business should segment their email marketing lists

If your small business has an email marketing list, you have an advantage over those that don't. Email marketing significantly increases conversion rates. It also decreases unsubscribe rates.  While social media marketing is still an important part of a content marketing plan, McKinsey & Company found that email is nearly 40 times more effective at [...]

By |2020-12-21T23:43:44+11:00July 12th, 2021|Marketing|0 Comments

How to create a great email signature

We might see them all the time, but we don’t often appreciate the power of the humble email signature. In the digital age, the email signature has taken the place of the business card of old. It gives you the opportunity to create a lasting impression, and even snag a new customer. So let’s take [...]

By |2020-12-21T23:43:47+11:00June 18th, 2021|Marketing|0 Comments

How to grow your email marketing list

For all the effort that you put into your small business’s website, blog and content marketing - one of the most rewarding and instantaneous metrics you can get is your email marketing list. Your email marketing list is a list of people who subscribe to your newsletters because they want to receive more information from [...]

By |2020-12-21T23:43:50+11:00April 11th, 2021|Marketing|0 Comments
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