Any small business owner can tell you that their customers and newsletter subscribers are a mixed bunch of people. And yet many of them still send their subscribers the exact same newsletter despite technology making it easy to customise these newsletters. So if you’re one of those small business owners still sending out generic newsletters, [...]
Having informative and well-written content in your newsletters doesn’t help if subscribers don’t even open them. But there are ways to increase subscribers’ willingness to open your emails. And one of these ways is to include fun content that readers look forward to. Here are three fun content ideas to try: 1. Include local content [...]
When it comes to running a small business, there are a number of strategies you can use to take it to the next level. Take email marketing, for starters. Email punches well above its weight when it comes to small business marketing channels. Firstly, it’s relatively inexpensive, making it perfect for those on a limited [...]
The rewards of an effective email marketing strategy can be massive. But where do you draw the line between staying active and engaging with your subscribers, and potentially driving them away by getting spammy? Finding the sweet spot Firstly, there’s no point comparing apples with oranges. If you work in an industry where changes happen [...]
Email marketing still has the highest ROI (return on investment) of any marketing channel. For that reason alone, sending out a regular email newsletter should be a central part of your small business marketing strategy. But do you know how to avoid some of the most common newsletter blunders? Find out here! Why send out [...]
Email marketing is extremely effective, affordable, and easy to personalise and automate. It offers an unbeatable return on investment, as well as a way to connect with your customers when their schedule allows and they’re at their most receptive. Find out how to craft engaging, entertaining, and informative emails your customers can’t wait to open [...]
Every small business owner knows you should do everything in your power to remain competitive and relevant within your industry. As such, you can’t just sit around waiting for your target customers to find you, but sometimes need to go out and look for them. Sending out a cold marketing email can be an excellent [...]
There are two reasons to use video in your small business email marketing. Firstly, more than half the people in the world have an email account, and more than half of those check their email every day. Secondly, video makes up the majority of consumer traffic on the internet. Considering that your customers are four [...]
Small businesses need to spend their marketing budget wisely to ensure the highest return on investment. Email marketing is an efficient and easy way that you can level up your small business marketing by directly reaching out to your customers, expanding your client base, and creating a good reputation. However, curating and crafting an email [...]
Email marketing is widely considered one of the most cost-effective and far-reaching digital strategies. This makes sense, especially if you consider that everyone who uses the internet also has (at least one) email address, and that even the smallest start-ups can get in on the action with the most modest of budgets. We take a [...]
