An ebook could be the reason your small business becomes the preferred option for your customers. Don’t worry, a successful ebook doesn’t have to cost a lot, and it doesn’t have to be a literary work of art. It simply requires strategic planning, and finding the time to ‘put pen to paper’. How can an [...]
Do you want to come across as a leader in your field? Do you want to seem knowledgeable and invested in the product you’re trying to sell? If you answered yes to the above questions, writing an ebook is one of the best marketing tools for your small business. Small businesses can reap enormous benefits [...]
Wendy’s Music is the perfect example of a small business that works hard to provide a great service and do great marketing. This Melbourne-based business is a music education company that caters to both students and teachers, founder Wendy Brentnall-Wood explains. Wendy’s Music helps students learn to make music by providing lessons, resources, instruments and [...]
It scarcely seems possible, but there’s a small business in a small country town in Australia that’s doing more marketing than many big businesses in big cities. The Beechworth Bakery is based in the Victorian town of Beechworth, although it also has outlets in seven other locations. “We operate a network of family-owned destination bakeries [...]
For any small business, lead magnets are a clever way to reach potential customers. Lead magnets are marketing tools in the form of valuable resources – like white papers, ebooks, templates – that a small business can exchange for a potential customer’s contact information. Effective lead magnets turn leads into clients. Before creating a lead [...]
For many introverts, meeting new people and small talk is hard work, which is why promotional activity can seem painful. Conversely, some people assume that extroverts, because they enjoy meeting new people, must be natural-born marketers. This idea is based on conventional marketing theory that urges small business owners to attend networking events, make cold [...]
As a small business owner, you should always be on the lookout for new ways to grow your brand. Content marketing has changed significantly over the years and consumers now demand richer content that answers all their questions about a particular product or service. Ebooks are the epitome of rich content, and they can deliver [...]
