Why trust is the secret to generating sales

There’s little doubt that customers are more likely to buy a product or service from a business they trust. In a PwC survey, over 70% of consumers saw trust as the most important factor when buying from a brand.  But in a world of online scams and deals that really are too good to be [...]

By |2022-06-06T19:26:54+10:00June 19th, 2022|Content|0 Comments

A call to action: what is it? Why is it important?

Have you ever regretted not buying something when you had the chance? A pair of shoes on sale? A unique piece of art? Why didn’t you take the final step?  Research has proven that a well-crafted ‘call to action button’ can yield several positive results for small businesses. This includes improved sales, increased newsletter signups, [...]

By |2021-11-15T23:05:09+11:00June 5th, 2022|Content|0 Comments

3 Reasons why every small business should have an ebook

An ebook could be the reason your small business becomes the preferred option for your customers. Don’t worry, a successful ebook doesn’t have to cost a lot, and it doesn’t have to be a literary work of art. It simply requires strategic planning, and finding the time to ‘put pen to paper’. How can an [...]

By |2021-11-15T21:34:27+11:00June 1st, 2022|Content|0 Comments

5 benefits of using humour in your small business marketing

“I think Smithers picked me because of my motivational skills. Everyone says they have to work a lot harder when I’m around” – Homer Simpson. What happens when we laugh? Other than the fact that our mental load feels lighter, and tension is released, producing pockets of humour in your small business marketing will help [...]

By |2021-11-15T20:35:56+11:00May 4th, 2022|Content|0 Comments

3 reasons why you need to keep your content simple

You only have three seconds to create a good impression when you meet someone in person. The same goes for your online brand! This is why an effective marketing strategy includes simple, informative content that strategically builds a trusted relationship, and effortlessly steers the customer towards a final sale.  Here are 3 key reasons you [...]

By |2021-11-15T20:32:41+11:00April 30th, 2022|Content|0 Comments

Why you should write content for your customers, not Google

By now, pretty much every small business out there knows that SEO is important. Many spend a good deal of time and money doing keyword research, and creating a marketing and content strategy based on that research.  And there’s nothing wrong with that, as long as you're still creating content that actually helps your customers. [...]

By |2021-07-13T18:34:00+10:00April 14th, 2022|Content|0 Comments

5 mistakes to avoid with your small business’ website content

You’ve taken the plunge and invested in a website for your small business marketing. Well done! You’re halfway there. Your next step is to keep the website up to date with content that adds value to site visitors.   Why every small business needs a website  Imagine trying to catch fish without a net or hook. [...]

By |2021-05-27T19:23:17+10:00April 10th, 2022|Websites|0 Comments

What makes great content great?

Great content is one of the easiest and most effective ways of marketing your small business or brand. However, not all content is created equal. Take your content from good to great: 1. Include video, podcasts, and other forms of media Text-heavy content is OK, but it can cause reader fatigue, so switch it up [...]

By |2021-05-27T19:03:34+10:00March 25th, 2022|Content|0 Comments

3 ways to improve your content marketing

Ahead of a new financial year, every small business owner needs to take stock of their efforts and focus on areas of improvement.  Content marketing is an easy and effective way to expand your reach, improve your conversions and ratings, grow your target market, and increase revenue. And there are five easy ways to ensure [...]

By |2021-04-19T22:34:20+10:00March 21st, 2022|Content|0 Comments

How to solve your customers’ pain points with content marketing

Creating engaging content starts with finding topics that resonate with your target audience. And one of the best ways to find those topics is focusing on your customers’ biggest challenges and frustrations – their pain points.  We take a look at how to identify your customer’s pain points and turn them into content that adds [...]

By |2021-04-19T22:31:24+10:00March 17th, 2022|Content|0 Comments
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