Not all business cards are created equal. Some end up tossed in the trash. Others are destined to collect dust in the recipient’s drawer Lucky ones get bookmarked immediately. Though seemingly insignificant, your business card is more than just a means of swapping contacts. It’s someone’s first impression of your business (and you!), and as [...]
“If you want your small business to succeed, you need to let the marketing and graphic design of your company profile walk hand-in-hand,” Intel rep Sam Hopewell recently said at a conference. Since a small business hugely depends on its online presence for success, understanding the connection between effective marketing and great graphic design is [...]
Guerilla marketing is marketing that involves unconventional, ultra-cheap marketing tactics. It is an ideal form of small business marketing because it doesn’t require much money – only a hefty dose of creativity and imagination. With that in mind, here are seven guerilla marketing ideas your small business might want to try. The doctor's office Anytime [...]
As a small business owner, a business card should be an integral part of your marketing arsenal. When done well, a business card punches above its weight considering its size and cost. It gives the recipient a favourable first impression of your company, and differentiates you from the competition. A badly designed card is a [...]
Business cards may be small in size but, if designed properly, they can make a big marketing impact. Marketing and branding can be tricky, especially for a small business. Business cards can be a cost-effective way to make your target audience aware of your brand. That means it’s important to choose a design that is [...]
