How to grow your personal brand with video marketing

As the owner of a small business, you inevitably become the face of your brand. And turning your passion for what you do into engaging video content that connects with your audience is a fantastic way to market both your company and yourself.  The benefits of building a personal brand for small business owners in [...]

By |2021-03-02T21:06:05+11:00February 5th, 2022|Content|0 Comments

How to successfully build your personal brand

You are not your ‘job.’ Your ‘job’ is only a part of you. As a small business owner, you may feel consumed by your business brand, but you have to remember – yours isn’t the only business offering your product or service. So, how do you set yourself apart from your competitors?  There is only [...]

By |2020-12-21T23:43:41+11:00September 18th, 2021|Marketing|0 Comments

How to know if your small business needs a brand refresh

Do you feel like your current brand is outdated and doesn't work for you anymore? You're not alone. Change can be a good thing, and it’s important for brands to evolve over time so that they stay relevant.   However, many business owners can't differentiate between a brand refresh and a rebrand. On the surface, they [...]

By |2020-03-02T22:21:44+11:00June 15th, 2020|Design|0 Comments

Why every small business needs a style guide (and how to create one)

Small businesses tend to focus on day-to-day operations and often overlook the 'small' stuff, like a style guide. Portraying your business to the world requires more than just a great logo. You need a cohesive brand identity and a style guide sets out exactly how that brand identity should be implemented. Why every small business [...]

By |2020-12-21T23:44:07+11:00June 5th, 2020|Design|0 Comments

Four mistakes small businesses make with communications

A great product or service alone doesn’t guarantee a thriving small business. Communication can make the difference between success and failure.  Here are four common communication mistakes that can restrict the growth of your business. 1. A weak brand voice Every new small business should define their brand voice. A brand voice conveys your company’s [...]

By |2020-12-21T23:44:19+11:00February 16th, 2020|Content|0 Comments

How graphic design can help your small business

Why does graphic design matter? Why do small businesses need to invest in good graphic design? How is this going to help you in the long run? Graphic design and a strong brand identity provide your small business with the look that it needs to make a strong impression.  Good graphic design makes your clients [...]

By |2020-12-21T23:44:39+11:00July 31st, 2019|Design|0 Comments
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