Is blogging still a good way for my small business to do marketing?

This is how blogging can benefit your small business.  Blogging boosts SEO (Search Engine Optimisation) Writing blogs consistently and sharing them online creates new and fresh content that Google will index. The idea is to use relevant keywords each time you blog. This means that when your potential customers do an online search using those [...]

By |2022-06-06T19:26:41+10:00July 3rd, 2022|Content|0 Comments

Why blogs fail – and how to make sure yours doesn’t

Blogging has become a cornerstone of small business marketing. It’s a relatively easy and inexpensive way to promote your brand and connect with your target audience. Sadly though, 80% of all blogs fail. That’s a pretty scary statistic. Here’s why so many blogs fail, and how to make sure yours isn’t one of them.  Writing [...]

By |2021-04-01T02:36:30+11:00March 5th, 2022|Content|0 Comments

Just starting out with a business blog? 5 ways to get more traffic

Blogs are a fantastic small business marketing tool, especially for start-ups with little to no marketing budget. They help you build your brand image and recognition, connect with your potential customers, generate leads, and more.  But starting a business blog is just the beginning – how do you actually get people reading it? Here we’ll [...]

By |2021-03-26T20:09:56+11:00February 25th, 2022|Content|0 Comments

The beginner’s guide to small business blogging

Do you want to target an even wider audience through marketing, increase your website traffic, and establish yourself as an expert in your field? Yes? Then it’s high time you start a blog! Any small business’s marketing efforts will be bolstered by a consistent and relevant blog that offers unique and interesting content to its [...]

By |2021-03-09T19:33:27+11:00February 13th, 2022|Content|0 Comments

How to promote your small business’ blog

Plenty of small businesses make the effort to maintain a blog on their website. After all, business blogs are a great way to drive qualified traffic to your site, boost your SEO, and grow your brand’s reputation.  Unfortunately, that’s where most businesses stop. They put all their time and effort into writing and compiling the [...]

By |2021-02-03T04:12:40+11:00January 4th, 2022|Content|0 Comments

Why blogging is key to your small business’ content marketing strategy

The purpose of a content marketing strategy is to increase brand awareness and engagement, build a loyal following, and, where relevant, drive sales.  There are many ways in which content marketing can be put to use – and it can take many forms. These include social media posts, ebooks, podcasts and writing blogs for your [...]

By |2021-02-03T03:26:40+11:00December 7th, 2021|Content|0 Comments

How long should a blog post be?

Ah, the question so many content marketers seek an answer to. The problem is, there isn’t one hard-and-fast rule. A 500-word post may perform just as well as a 1500-word article. It depends on a number of factors, like your audience, how relevant the topic is and how well written the piece is.  Is there [...]

By |2021-01-29T05:44:17+11:00November 25th, 2021|Content|0 Comments

The benefits of blogging for your small business

Did you know that 59% of Australian small businesses don’t have a website? Having no website means not being able to draw customers through inbound marketing. Blogging is one such inbound strategy and a very effective one.  If your small business doesn’t have a blog, it’s time to start one. Here’s how a blog will [...]

By |2020-12-21T23:43:43+11:00August 29th, 2021|Content|0 Comments

How to get people to actually read your content

The main objective of content marketing is to attract traffic to your web page in the hope that some of that traffic converts into customers. If people aren’t reading your content, the opportunity to click through to your web page is lost and so is the chance of gaining new customers.  That’s why getting people [...]

By |2020-12-21T23:43:43+11:00August 21st, 2021|Content|0 Comments

3 tips for promoting your small business’ blog

Good content is at the heart of all marketing, and blogs are a great way of driving traffic to your website. However, a blog needs to be promoted well in order for it to be successful as a marketing tool. A blog is only as effective as the number of people who read it. Promoting [...]

By |2020-12-21T23:43:44+11:00August 13th, 2021|Content|0 Comments
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