Social media automation means turning some of your social media content marketing from a manual process to an automated process.
This can range from scheduling social media posts in advance to creating a messenger chatbot that automatically replies to certain keywords in customers’ enquiries.
As a small business owner, one of your top priorities is saving time and money; with social media automation tools, it’s now easier to achieve than ever.
Certain social media tasks are easier to automate than others, but the goal is still to save time and money while increasing your overall audience engagement and profitability.
Social media remains one of the best ways to connect with your online business community, but manually making posts and comments can be time-consuming. That’s where automation comes in.
Some social media automation tools for your small business
How to automate your small business’ social media
Typical automation software allows you to schedule posts in advance across multiple platforms.
For example, a small business might set aside one hour each Monday to schedule one week’s worth of posts across, say, Facebook, Twitter and LinkedIn.
Now that your posting is done, any time you devote to social media for the rest of the week can be spent responding to comments and engaging with other users’ content.
That said, please note that your small business can’t automate everything. Engaging with your customers is still best done manually; bot responses are generally obvious, which can leave customers feeling unloved.