If you’re looking to create your small business’ first website or are seeking to redo one that’s creaking at the seams, the question of who should take on the development is a tricky one.

Should you outsource or keep it in-house? There are pros and cons attached to each.

The benefits to keeping web development in-house

  • Ease of communication Sharing an office with your in-house team makes discussing the project in-person a breeze.
  • Building up your in-house knowledge base That can be used on future projects.
  • Aligned to your interests Your employees have a vested interest in ensuring your company’s success. They’ll be more likely to invest significant time and energy in getting the work done.
  • Full control You control the time spent and resources allocated to the project.
  • On-brand and on-message Your in-house team knows the ins and outs of your small business, so there’ll be no time wasted bringing them up to speed.

The downsides of in-house web development

  • The cost: While your initial out-of-pocket expenses for the website design will be lower, this doesn’t factor in the cost of full-time employees. Salary and benefits soon add up.
  • Hiring woes. Finding the right talent can be tricky.
  • Uneven workload. It can be difficult to ensure your in-house team will be kept busy once the project is over.
  • Jack-of-all-trades, master of none. Can your in-house web team/person do the job properly? The skillset for successful web development requires both technical and creative capabilities in graphic design and marketing.

The benefits of outsourcing web development

  • A fresh perspective An outsider will have a different take on your products, services and brand.
  • Specialised skillset A good agency will have a talented web developer, graphic superstar and digital marketing guru all working to make your website a success.
  • Short-term commitment Once the project is done, that’s it – with no commitment to annual salaries or benefits.

The downsides of outsourcing web development

  • Communication woes. As your outsource partners aren’t physically present, they’ll miss out on the inevitable background discussions going on.
  • Less involved: With no investment in your company’s success, they won’t live and breathe your project in quite the same way as an in-house team.
  • Loss of knowledge. Any skills that are learned are accrued outside your small business.

Ultimately, your decision will be based on factors that are individual to your particular situation. Weigh up what’s your most important consideration (cost, speed, accountability, etc) and take it from there. 

If you do decide to outsource your web development, contact Hunter & Scribe at [email protected]. Whether you’re looking to refresh or are starting anew, our web development team can turn your website into a fantastic digital marketing asset for your small business.