Your small business needs a marketing strategy. This means that you, as the owner of a small business, need to devise a plan to promote your brand. And, today, that often means using social media.
But that doesn’t necessarily mean you need to be using every social media platform going. Why’s that?
Well, one of the cardinal rules of marketing is to connect with your customers where they are. So you should invest your time and energy in the platforms where you’re most likely to reach and engage with your target audience.
In this blog we will look at the difference between LinkedIn and other social media platforms. So you can see whether it’s right for your small business, or not.
- Facebook vs LinkedIn
Facebook is the largest social media network with an emphasis on social. Unless you spend money to boost posts to gain followers, there is little to no meaningful business connection or interaction, especially if you run a B2B company.
LinkedIn is geared towards helping you set up purposeful and significant business networks and possible partnerships.
- Twitter vs LinkedIn
Although many have been able to establish rapport with potential clients on Twitter, it is exceedingly difficult to stand out among the 500 million tweets sent out daily.
LinkedIn gives you options in not only setting up a personal profile but a business page that is particularly important for SEO purposes. So you can be found more easily on a Google search.
- Pinterest vs LinkedIn
Pinterest is a highly creative tool that enables some interactive networking. Pinterest is the ideal platform if you’re a visual storyteller or blogger. Many people are running successful businesses on this platform; however, it won’t benefit every business.
LinkedIn allows you to build your brand professionally. It also encourages small business owners to build relationships with prospective clients and form potential partnerships with other businesses that may complement yours. This kind of networking is highly beneficial in small business marketing.
- Instagram vs LinkedIn
Instagram content needs to be eye-catching, and like Pinterest, your feed should tell a story.People follow interesting content, good storytelling, and a profile that doesn’t look like a business, but rather a lifestyle. If you and your small business can tick all these boxes, you may do very well on Instagram.
LinkedIn is a little more forgiving in this respect, and if you post often and interact with people who comment on your posts, it will be seen by more people. While on Instagram it is better to not “act” like a business, LinkedIn gives you the opportunity to unapologetically talk business.
But creating quality content takes time
Many business owners may struggle with the time it takes to nurture these business relationships. Meaningful and professional content takes time and resources that you may not have.
Outsourcing takes the pressure off you. Email Hunter & Scribe at [email protected] for ongoing professional content that can help you increase your online presence.