Every property or finance business needs a marketing strategy. This means that you, as the owner, need to devise a plan to promote your brand. And, today, that often means using social media.

But that doesn’t necessarily mean you need to be using every social media platform going. Why’s that?

Well, one of the cardinal rules of marketing is to connect with your customers where they are. So you should invest your time and energy in the platforms where you’re most likely to reach and engage with your target audience.

In this blog we will look at the difference between LinkedIn and other social media platforms. So you can see whether it’s right for your property or finance business, or not.

1. Facebook vs LinkedIn

Facebook is the largest social media network with an emphasis on social. Unless you spend money to boost posts to gain followers, there is little to no meaningful business connection or interaction.

LinkedIn is geared towards helping you set up purposeful and significant business networks and possible partnerships.

2. Twitter vs LinkedIn

Although many have been able to establish rapport with potential clients on Twitter, it is exceedingly difficult to stand out among the 500 million tweets sent out daily.

LinkedIn gives you options in not only setting up a personal profile but a business page that is particularly important for SEO purposes. So you can be found more easily on a Google search.

3. Pinterest vs LinkedIn

Pinterest is a highly creative tool that enables some interactive networking. Pinterest can work well for businesses with a visual product, like real estate agencies or property management agencies. However, it won’t benefit every property and finance business.
LinkedIn allows you to build your brand professionally. It also encourages property and finance professionals to build relationships with prospective clients and form potential partnerships with other businesses that may complement yours.

4. Instagram vs LinkedIn

Instagram content needs to be eye-catching, and like Pinterest, your feed should tell a story. People follow interesting content, good storytelling, and a profile that doesn’t look like a business, but rather a lifestyle. If you and your property and finance business can tick all these boxes, you may do very well on Instagram.

LinkedIn is a little more forgiving in this respect, and if you post often and interact with people who comment on your posts, it will be seen by more people. While on Instagram it is better to not “act” like a business, LinkedIn gives you the opportunity to unapologetically talk about things like property prices, vacancy rates and interest rate movements.

But creating quality content takes time

Many property and finance business owners may struggle with the time it takes to nurture these business relationships. Meaningful and professional content takes time and resources that you may not have.

Hunter & Scribe specialises in creating LinkedIn content for property and finance professionals, like mortgage brokers, buyer’s agents, real estate agents, lenders, accountants, financial planners and credit repair agencies. Email Hunter & Scribe at [email protected] for ongoing professional content that can help you increase your online presence.