If your small business marketing plan doesn’t include YouTube, you’re missing out on a massive market. 

YouTube is also the second-largest search engine in the world after Google, and has over 2 billion monthly active users across the globe. So how can YouTube content help your small business?

Whether you sell potato chips or microchips, or offer beauty treatments or sanitising services, YouTube is one of the best places to showcase your expertise. The best part? It’s free! All you need is a Google account, and you can set up a YouTube channel today, at zero cost. 

Here’s what YouTube can do for your small business:

Improve your authority

“How To” videos are particularly popular on YouTube and can help you cement your reputation as an authority on your product or service. You’re not giving away trade secrets, you’re demonstrating your expertise, and building trusting relationships with new and existing customers. 

Improve your SEO ranking 

Having a YouTube channel offers significant SEO benefits. If you have well-produced, informative content with relevant key words, you will improve your ranking in Google searches as well as YouTube searches. And if your video happens to go viral (for all the right reasons), there’s no limit to the potential benefits!

Boost traffic to website & other social media channels

YouTube isn’t a one-stop-shop. Once you’ve invested in developing effective YouTube content, it can be repurposed and modified for other social media channels. A good marketing plan will ensure all channels work together strategically to boost traffic and, ultimately, sales. 

While creating YouTube content can be intimidating at first, there’s no doubt that it will benefit your small business. Not sure where to begin? Hunter & scribe can help. Contact us by emailing [email protected]