Media Releases
How to get free media coverage for your business.
Media Releases
There’s a brilliant marketing tactic that very few property and finance businesses know about.
It’s getting free media coverage from newspapers, magazines and online websites.
Free media coverage is valuable because it:
- Convinces potential clients your business is a trusted industry expert
- Impresses potential clients when they Google you as part of their due diligence
- Differentiates your business from the vast majority of rivals who have never achieved any media coverage
If you want free media coverage, you need to send a media release to media outlets. (A media release is a news story or guest column that media outlets could potentially share with their readers.)
Bear in mind, though, that media outlets are very selective – they receive dozens of media releases each day and publish only a fraction of them. To give yourself the best chance of being one of the chosen few, you need to make sure your media releases:
- Are aimed at the publication’s target market (not one-size-fits-all)
- Are well-written (not poorly structured)
- Contain newsworthy information (not corporate propaganda)
The more targeted, well-written and newsworthy your media releases are, the more likely they are to be published.
Here are five media release ideas:
- Report news about your business
- Report news about your industry
- Analyse an industry trend
- Offer expert advice
- Comment on a new government policy
Again, bear in mind that media outlets won’t publish your media releases if they’re not relevant to their readers. So you need to make sure your media releases feel like interesting news stories, not boring ads.
Once you’ve achieved a few pieces of free media coverage, you can create a Media Mentions section on your website, as a way to impress potential clients.
Stop stressing about your writing problem.
Dump it on an expert and get help with free media coverage.
