Repetition is one of the keys to succeeding in marketing.

Let us say that again: repetition is one of the keys to succeeding in marketing.

In our experience, we’ve found that repetition is one of the keys to succeeding in marketing.

Got that? Repetition is one of the keys to succeeding in marketing.

In conclusion: repetition is one of the keys to succeeding in marketing.

There’s a fine line between making people tune in … and drop out

Have you become sick of our message yet?

Probably. But we’ll repeat it anyway: repetition is one of the keys to succeeding in marketing.

You might be sick of our message, but there’s a good chance it’s sunk in. Of course, if we were to repeat it another five times, it would be even more likely to sink in:

  • Repetition is one of the keys to succeeding in marketing
  • Repetition is one of the keys to succeeding in marketing
  • Repetition is one of the keys to succeeding in marketing
  • Repetition is one of the keys to succeeding in marketing
  • Repetition is one of the keys to succeeding in marketing

There’s a fine line, though, between being annoying enough so your message sinks in and being so annoying your audience stops listening.

For example, some people would’ve already stopped reading this article; others would be close to breaking point. So repeating the message another three times would be asking for trouble.

  • Repetition is one of the keys to succeeding in marketing
  • Repetition is one of the keys to succeeding in marketing

Keep delivering the same lines … but in different ways

If repetition is one of the keys to succeeding in marketing, using clever varieties is one of the keys to succeeding with repetition.

The sentence above, for example, repeats the message, but in a slightly different way.

Here are the other ways the message has been delivered:

  • Once in the headline
  • Five times in sentence form (opening section)
  • Once more in sentence form (second section)
  • Five times in Roman bullet-points
  • Twice in italicised bullet-points

Same message, different delivery.

Obviously, if there’s anyone who understands that repetition is one of the keys to succeeding in marketing, it’s Success Kid. Here’s proof:

Tell them again and again and again … and again

Congratulations if you’ve made it this far. Somehow, you’ve endured being told no fewer than 17 times that repetition is one of the keys to succeeding in marketing. Oh, wait, make that 18.

Of course, you wouldn’t have made it this far if there wasn’t variety to the repetition. You need to use the same tactic in your own small business.

Let’s say, for example, you’re an accountant. Here’s the three-step process you need to follow:

  1. Think of your core message – such as “I’ll make you money”
  2. Think of your target market – such as busy white-collar professionals
  3. Think of different ways to tell busy white-collar professionals that you’ll make them money

Here are five quick examples:

  • “I’ll make you money by finding legal ways to minimise your income
  • “I’ll make you money by finding legal ways to maximise your expenses
  • “I’ll make you money by helping you set up an SMSF
  • “I’ll make you money by advising you how to invest in property
  • “I’ll make you money by freeing up your valuable time so you can focus on more profitable activities

Each of those examples could be broken down further, because there are numerous ways to minimise income, for example, or numerous ways to maximise expenses.

Keep delivering the same lines … but on different platforms

If you want further variety, you could find different places to deliver your core message:

  • Detailed blogs on your website
  • Shorter posts on LinkedIn
  • Quick tips on Twitter
  • 60-second videos on YouTube
  • Helpful comments in Facebook groups

If our hypothetical accountant tells enough people enough times in enough ways that he helps busy white-collar professionals make money, eventually the message will sink in.

Why? Because repetition is one of the keys to succeeding in marketing.

Hunter & Scribe helps small businesses do repetitive marketing. Hunter & Scribe helps small businesses do repetitive marketing. Hunter & Scribe helps small businesses do repetitive marketing. Email us at [email protected]