Is your target market between the ages of 16 and 24? Do you have a fun and creative brand that can easily create video content? Yes to both? Your small business needs to be on TikTok!

TikTok is one of the fastest-growing social media sites today with more than 800 million users. It allows you to create short creative videos either set to well-known songs or that loop on repeat.

Although it is not suitable for all businesses, it can be an effective marketing tool if your customers are on TikTok.

TikTok recently launched TikTok for Business, which offers ad space when the app launches, brand takeovers for one day, in-feed videos, hashtag challenges and branded lenses similar to SnapChat.

Here are two ways to make the most out of TikTok marketing:

Fun and light-hearted content

TikTok is not the place for a serious business pitch. You need to create short, fun and light-hearted videos that place your brand front and center.

The median user of TikTok, Gen-Z, is dead-set against anything that looks like an ad, so make sure that your content is funky or fun while still keeping to your brand identity. 

Capitalise on the hashtag challenges

 The best way to get TikTok users to engage with your brand directly is through a hashtag challenge and with TikTok for Business’s sponsored hashtags, your content will reach a wider audience.

Get users to make videos using your products and incorporate your hashtag to see your brand trend on TikTok, because user-generated content is one of the best ways of marketing your small business.

If you’re sure you want to be on TikTok but unsure of where to start, get in touch with Hunter & Scribe, at [email protected], who can assist with any content marketing queries you may have.