Blogs are a fantastic small business marketing tool, especially for start-ups with little to no marketing budget. They help you build your brand image and recognition, connect with your potential customers, generate leads, and more. 

But starting a business blog is just the beginning – how do you actually get people reading it? Here we’ll look at five simple ways to do just that! 

1. Know your target audience 

Blogging for the sake of blogging is never a great approach. You don’t want to attract any old traffic, you want to attract the right traffic – i.e. people who might actually turn into customers.

This means understanding who your target audience is, and what their pain points are – so you can create content that speaks directly to them. This is the first step in deciding what your small business should blog about.   

2. Optimise your posts for search engines

In addition to creating content that your readers love, it’s always good to keep in mind how search engines are going to interpret your content too. Remember that if someone does find your blog, it’s almost certainly going to be through a search engine. (Social media, for example, accounts for just 10% of web traffic.)

The best way to optimise your posts for search engines is to include the keywords people are actively searching for. You can do this through a tool like Google’s Keyword Planner, or even just by searching for the product or service you sell, and scrolling down to the ‘Related Searches’ box at the bottom of the page.   

3. Try to create ‘evergreen’ content 

Evergreen content is content that remains useful to readers long after it’s been posted. These are the kinds of posts that keep generating traffic for months – or even years – to come, so they’re well worth aiming for! 

Definitive guides, in-depth tutorials, step by step explainers, and lengthy ‘how to’ posts generally perform best when it comes to evergreen content. It might take you a lot longer to write these kinds of posts, and you might have to come back and update them from time to time, but they’re the best way to drive heaps of free traffic to your blog. 

4. Promote your posts 

Your blog post is complete. You can now either hit the ‘publish’ button and hold thumbs… or you can get proactive. Promote your blog on social media and industry forums, or if you have the budget, consider using PPC ads.  

If you’re just starting out, don’t feel bad reaching out to friends and family members to share your posts and get the ball rolling!   

5. Keep an eye on your best- and worst-performing posts 

Finally, it’s important to analyse which of the posts are attracting the most traffic, so you can keep refining your approach and making each post better than the last. 

Make sure you have Google Analytics installed on your blog, so you can track who’s visiting your blog, how they got there, and which posts generate the most unique visitors (people who are visiting your site for the very first time.) 

Armed with this knowledge, you’ll soon be able to create a winning formula for your new posts! Like to find out more? Check out our post: How to get more people to read your small business blog

Want more expert advice from our content writing geniuses? We’ve helped many small businesses in Australia with their marketing needs, and we can help you too. Contact us by emailing [email protected]