Your website is your digital shopfront. Many customers today visit a company’s website first before making the decision to buy. Some small businesses underestimate the power of a website. A website that’s badly designed and hard to navigate can scare off potential customers. Here’s how to avoid that.
Keep the design simple and clean
A busy website with too much content, ads, or clashing colours is jarring. Most customers are not going to spend time trying sifting through a messy website to find information. After just a few seconds, they’ll bounce. Keep your website lean, clean, and easy to navigate.
Update content regularly
A staggering 98 percent of shoppers say they have been dissuaded from completing a purchase because of incomplete or incorrect content on a website. A website should never be static. Your small business is growing and changing. Your website should reflect that. New premises, products, promotions, or a shift in business strategy — update your website accordingly.
Test your website’s speed
Nothing is more frustrating than a slow website. Most customers won’t even wait 5 seconds for a page to download. The average download speed for websites is 3.21 seconds. Ideally, aim for a speed of 3 seconds or less. Even if your website is on point in every other way, slow download speeds can chase your customers away for good. Page speed stats show that 79% of online shoppers who experience poor website speeds don’t return.
Make it mobile-friendly
Australians are fast embracing mobile shopping. One in four makes purchases via their mobile phones and that number is growing. Optimizing your website to be mobile-friendly should be a priority. Customers want to be able to shop from the comfort of their palm and they want the process to be quick and easy. If your website isn’t mobile-friendly, they’ll simply go elsewhere.
A bad website makes your business look unprofessional, and that’s the last thing your small business needs. If your website repels rather than attracts, Hunter & Scribe’s creative web designers can come to the rescue. Contact us at [email protected].