As a small business owner, one of the decisions you will inevitably face is how best to grow your team.
After a while, it becomes impossible for you to do everything yourself – either through lack of time or expertise. Deciding whether to hire in-house or outsource work is always tricky. This is particularly true for creative roles like graphic design. They often need specialist skills and resources.
There will always be many factors that play into your end decision – timing, cost and expertise required. To help make your decision easier, we’ve listed the pros and cons of both below.
In-house graphic design
One of the biggest benefits of keeping it in-house is that you have complete control. Your in-house team is always available, and 100% devoted to your business. You never have to worry about them juggling your work with other clients. Additionally, they are completely familiar with your brand, customers and preferred processes. No time wasted getting them up to speed.
On the flip side, it can be expensive (and difficult) to find the right kind of creative talent. Junior hires will be cheaper but lack skills and experience. Experienced designers will be prohibitively expensive unless their workload is full-time. Then there are employee benefits, sick days, holidays and fancy design software to consider. It all adds up.
Outsourcing graphic design
Outsourcing allows you to work to a fixed budget. You get access to an expert without having to worry about annual salaries. While some freelancers’ hourly rate might make you gasp, it is possible to get high-quality work at affordable rates. Without having to pay entitlements, you’ll end up saving thousands of dollars in the long-term.
While they might not know your small business well, outsiders can give you a fresh perspective on your brand. However, they will have to spend time familiarising themselves with your company and processes.
Additionally, if they are a good designer, you’ll have to share them with multiple clients.
Having your cake & eating it
A lot of small businesses end up with a hybrid model – outsourcing certain projects and keeping others in-house. In a sense it’s the perfect solution, though of course finding the right balance between the two is also tricky. There’s no one right answer for any small business.