Blogs require regular posts to be effective. That makes them time-consuming. You may wonder if it’s worth the time and effort considering there are more instant ways to reach people online, such as Twitter, Facebook Live, and Instagram Stories. 

While those channels are great, successful content marketing includes a mix of content delivered through various channels. Blogging is one of them. Here’s how blogging can impact your small business. 

It can build your brand’s reputation

Blogging is one way to build brand awareness and improve your brand’s reputation. By creating well-written high-value content, you can position yourself as an authority or industry leader. The value you gain is that your brand becomes trusted by consumers. When customers trust your company, they are more likely to do business with you.

It’s an inexpensive way to drive traffic to your website

To reach more eyeballs on Facebook or Google, you need to pay for sponsored posts. Small businesses do not always have the big marketing budgets that larger enterprises have. Having your own blog allows you to grow an online footprint for free. 

With high-quality content and taking SEO into account, your blog can attract visitors to your website. This is called inbound marketing. The more traffic you draw, the larger your pool of potential customers. 

It boosts lead generation

A study by HubSpot revealed that businesses that blog have a whopping 126% more lead growth than those that don’t.  

Blogs are top-of-the-funnel marketing content. Their purpose is to attract visitors looking for solutions to problems. That’s why blog content should always strive to inform or educate. Should a visitor find the information useful, they may move further down the funnel to explore more about the company’s services. Once that happens, you have a lead. 

Blogging should be an integral part of your small business marketing strategy. If writing is not your forte, outsource it to a content agency like Hunter & Scribe. Our team of writers are experts at writing blog content. Email us at [email protected].