This is how blogging can benefit your small business.
Blogging boosts SEO (Search Engine Optimisation)
Writing blogs consistently and sharing them online creates new and fresh content that Google will index. The idea is to use relevant keywords each time you blog.
This means that when your potential customers do an online search using those keywords, your blog will come up on the SERP (Search Engine Results Page).
Consistent blogging creates long term results
While you’re sipping on a Piña Colada at the Copacabana, your blogs are still working for you and generating leads. Creating valuable and helpful content makes your blog posts shareable.
Every time someone searches online using your keywords, your blog will resurface on the results page. It’s also a great idea to repurpose old content to keep things current and get new traffic.
Blogging establishes you as an expert
Your experience authenticates you as an expert in your field. Whatever product or service you’re offering in your small business, is a solution to someone’s problem. Write about those problems and give solutions. Be generous in helping people, and one day, when they need what you have, “Who they gonna call?”
Need help writing effective blogs? Email the experts at Hunter & Scribe on [email protected]