The number one activity of any small business is … sales.
If you can’t make sales, you won’t survive. That’s why sales rates 10 out of 10 in terms of importance.
So what drives sales?
The answer is marketing. That’s why marketing rates 9.5 out of 10 in terms of importance.
If you want to make sales, you need to do marketing – and lots of it.
The most successful businesses in your industry do more marketing than you. So here’s the key question: do they do more marketing because they’re more successful … or are they more successful because they do more marketing?
We know marketing is hard. But don’t worry: you can dump your content, website and design problems on Hunter & Scribe. We’ll solve them for you.
Content marketing is the most valuable marketing you can do. You need to keep publishing blogs, social media posts and ebooks so you can build a reputation as a trusted expert. If you don’t, your rivals will.
You also need to make sure your small business has a quality website. That means it should look good and be easy to navigate. If you have a poor website, you’re going to drive customers to your rivals.
Finally, you need to invest in professional graphic design. If you have amateurish marketing materials and your rivals have quality marketing materials, which business are customers going to choose?