Go on, admit it… you’ve been thinking about writing an ebook for your business for a while now, but are nowhere near putting pen to paper.

Our advice? Stop procrastinating, and do it. While writing a book might seem like an intimidating task, it doesn’t have to be if you follow the steps below.   

What’s it about?

The most effective ebooks are those based on customer need, rather than author’s vanity. First, determine your area of expertise. Next, ask yourself what questions your customers have on that subject. Finally, aim to answer them in the book. 


Different topics call for different styles. A humorous tone might work well for one small business, while going down like a lead balloon in another. Whatever tone you choose, make sure it’s consistent with your brand persona. 

Above all, remember the cardinal rule: educate and entertain your reader. This isn’t about pushing your product, but rather a subtler journey to it.   

Structure & design

Like a traditional book, it’s best to structure your content into chapters. Then, break these down into smaller sections using headings and subheadings. This increases readability. 

Use formatting to draw people’s attention to key points, but be wary of going overboard. You want a professional feel, so keep design elements easy on the eye.   

Call to action 

Make sure your readers know what to do next, and how to do it by including a call to action. This doesn’t have to be anything spectacular. A link to more information or a phone number to call is sufficient.     

Schedule designated writing time 

Unfortunately, writing is a task that is easy to put off. To ensure headway you’ll need to schedule in regular writing time (daily or weekly). A good strategy is to write first thing in the morning, so events don’t waylay you. 

Once you’ve finished your draft, proofread. Proofread again. Repeat ad nauseum. 

Writer’s block 

Writer’s block happens to the best of us. If you’re finding the process hard, or you just don’t have the bandwidth, outsource your ebook writing to Hunter & Scribe. You’ll be able to focus on running your small business while someone else does the hard graft for you.

Contact us at [email protected].