YouTube allows small business owners to connect with customers in Australia, and even around the world.
YouTube is not only the world’s largest video network, it is also the world’s second-largest search engine (after Google – which happens to own YouTube).
Every day, small businesses like yours set up YouTube channels and create videos as a way of targeting new and existing customers with content marketing.
As a general rule, the more views your videos receive, the more business you’ll generate, so try to make your channel as attractive as possible.
- Create/sign in to your business account on YouTube
- Create a new channel from your business account
- Build a successful channel home page
Your home page is the first thing visitors see. Make a good impression by building one that captures what your channel is about. Select the category that best matches your content. Check out YouTube channels of small businesses like yours for ideas.
YouTube best practices
- Choose a compelling profile picture – one that is clean and easily identifiable
- Upload channel art
- Create an about us page – the first few sentences of your description will appear on YouTube search results, so make sure to nail it
- Add featured channels – these should be other channels that are relevant to your small business and your industry
- Select a channel trailer – this is your elevator pitch, and will auto-play when someone visits your channel
- Create playlists of your best work
- Use valuable keywords and tags to boost your channel’s videos, search results rankings and visibility – this will lead to more suggested views, and better subscriber conversion over time
- Integrate your channel into your website, email and social media
5 reasons your small business should be on YouTube
- Prove your expertise
- Demonstrate your products and services
- Show your brand’s ‘personality’
- Solve your customers’ problems
- Create a community