There are two reasons to use video in your small business email marketing. Firstly, more than half the people in the world have an email account, and more than half of those check their email every day. Secondly, video makes up the majority of consumer traffic on the internet. 

Considering that your customers are four times more likely to watch a video about your product than read about it, it’s time to include video in your email marketing.   

5 benefits of video marketing 

  1. Post to YouTube, the second most popular search engine platform.
  2. Having video content on your website improves SEO. Apart from video, read here to discover four other must-have elements your small business website needs.
  3. Videos help you showcase your product more practically. 
  4. Modern consumers want video – give people what they want.
  5. The word ‘video’ in your subject line increases click-throughs.

5 benefits of email marketing

  1. You don’t have to pay for marketing or ad space, so emailing is cost-effective
  2. Conveniently reach people on their mobiles 
  3. Save time by automating your email marketing 
  4. Personalised content leads to better response rates
  5. Email campaign outcomes are measurable

How can your small business use video in email marketing?

Rather than embedding the video, include a thumbnail in the body of your email. Do this to prevent your email from getting caught in spam filters. Encourage your readers to click to view, and they will be taken to your landing page on YouTube or your website. Yay – you have a click-through!

Email is not dead; in fact, statistica.com claims that an average of 306.4 billion emails were sent and received every day during 2020. Add video for a winning combination.

Contact Hunter and Scribe for help with your video email marketing by emailing [email protected]