Snapchat allows users send temporary, seconds-long images or videos to other users.
With over 300 million monthly active users, Snapchat is a relevant and easy-to-use small business marketing tool that should be explored.
While Snapchat is a great tool, it’s not suitable for every small business
It works best with visuals, so think fashion, food, hair, make-up and the like.
More than 70% of users are under 34 years old, so unless your target audience fits in the demographic, it’s probably best to focus your marketing efforts on other platforms.
However, keep an eye on these trends as older generations continue adapting to this platform, much like happened with Facebook and Instagram.
What does this mean for your small business?
Snapchat is potentially another viable marketing channel where you can engage your customers.
The app can seem strange the first time you use it, but don’t panic: we’ll now explain how you can use Snapchat to market your small business.
First, post regularly.
After creating a Snapchat account, make sure it’s active by adding content to your story on a daily basis. Anything you post on Snapchat will disappear after 24 hours. Posting content often will keep your brand fresh in the minds of your followers.
According to Snap analytics, roughly 80% of your followers will still see your post four or five hours after it’s been added to your story. Based on these numbers, we recommend posting Snapchat stories at intervals of at least four hours.
Another tip is to promote your Snapchat account on your other marketing channels.
You can also use Snapchat to share important updates about your small business and promote new products.
Start making money with Snapchat
Once you’ve build up an audience, you can start making money with Snapchat in these three ways:
- Share coupons, discounts and promo codes.
- Sell your own geofilters.
- Sell your product using Snapcash. You can can show goods on your feed and offer them directly for sale in Snapchat. Take a photo or video of a product and tell people that, once you receive payment in Snapcash, you’ll mail them their product.
Snapchat is an amazing marketing platform, especially if you’re looking to reach users aged between 12 and 24.
You can captivate your audience, educate them on products, and influence their buying behaviours.