“What should I post?”, “How often should I post?”, “What hashtags should I use use?”…
First, though, a quick explanation about Instagram, so you can decide if it’s relevant for your small business marketing strategy.
Instagram is a photo and video sharing social media mobile app that allows you to instantly upload (and edit) photos taking through the app. As a tool, you can use it to take better pictures with your smartphone. As a social network, you can follow other users and share photos.
Basic lingo to know
- Home
- Feed
- Filter
- Followers
- Following
- Frame
- Gallery
- Hashtag
- Instastories
- Like
- Post
- Profile
- Username
Getting started
- Download the app
- Choose a username – preferably the same one you used for Twitter and Facebook
- Fill your profile and bio, which should include a link to your small business website
Best practices
- Write clear, descriptive captions for your photos
- Avoid being too promotional/salesy
- Make sure all your posts tie in with your brand
Building your community
- Follow industry leaders, relevant businesses, suppliers, customers and potential customers
- Interact with their posts – that means like their photos and leave comments
- Post content relevant to your business and industry – this could be photos of your staff, customers, products, shop
Some cool features to maximise
- Instastories are short videos that disappear after 24 hours
- Highlights are clips that you group together, and which stay live unless you eventually delete them
- Hashtags(#) are keywords that allow users to search for posts on a particular subject (e.g. #property or #surfing)
Struggling with content marketing? Hunter & Scribe specialises in doing content marketing for small businesses. Contact us at [email protected] for more information.
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