While many marketers and small business owners know the basics of social media marketing, Facebook Live is a relatively new outlet which may still seem mysterious to some. 

What exactly is Facebook Live?

YouTube, Instagram and Facebook have all implemented live streaming features – a feature that was practically nonexistent until the past few years. 

Facebook Live is a feature within Facebook which allows users to live stream videos. Anyone who’s watching can interact with the user, allowing for a much more interactive experience. 

You can access the feature with the “Live” button on your Facebook homepage. 

How can Facebook Live benefit me?

You’ve got your standard posts which you have to constantly keep updated – plus your Instagram stories to boot! The last thing you’d want to do is give yourself more work with Facebook Live. 

But you’d be wrong. 

Facebook Live videos produce six times as many interactions as traditional videos, and users spend three times as long watching live videos as they do pre-uploaded ones. 

Facebook Live can help small businesses to:

  • Leave a more memorable impact on their audience
  • Save costs on video marketing
  • Drive more traffic to their social media pages
  • Improve brand engagement

How do I get started with Facebook Live?

Facebook Live is your opportunity to create content that’s valuable and engaging. 

Unlike your usual social media posts where users absorb your content on their own schedule, Facebook Live requires users to set aside a specific time just for your livestream. This means that whatever content you’re putting out has to be worth a spot on their calendar!

Take advantage of the interactiveness that Facebook Live provides by planning your content around it. For clothing retailers, this could mean live try-ons of new arrivals – making it easier for users to visualise the fit and materials of your apparels. 

Lastly, don’t fret too much about the quality of the video. Users don’t expect to see immaculate setups and presentations with Live videos. Harness that effort into your content strategy instead! 

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