Buyer personas are the cornerstone of any successful marketing campaign, so it’s important to have them and ensure that they are accurate.  

What is a Buyer Persona?

A buyer persona is a biographical depiction of your ideal customer that you formulate using real-time data. Information that you use to generate your buyer persona includes similarities, behaviours, and trends among your existing clientele and those you wish to attract. 

To put it simply, it is you describing the type of person who typifies your target audience based on data and evidence that is accumulated through surveys, observation, purchasing patterns, and anything else ‘buyer related.’  

A buyer persona transforms a theoretical customer into a human being with emotions and feelings, making it easier for you to relate to them on a personal level.  If you want to know how using emotion in your marketing gets you more sales, read this blog

Why is a buyer persona important when marketing your small business? 

An accurate buyer persona will ensure that you meet your ideal customer’s needs on a bespoke level rather than trying to cater to the masses and missing everyone in the process. Targeted marketing will ‘hit the target.’

Once you have developed your buyer persona, you can streamline your marketing to more effect. You can create amazing content tailored to solve your specific buyer personas’ problems, add value to their lives, meet their needs, or supply their wants. 

When created with your buyer persona in mind, your content will be like a personalised message from you to them, which is the most effective way of marketing. 

If you find all this marketing stuff a bit overwhelming, you can contact an agency like Hunter and Scribe to take care of it for you while you focus on what you enjoy.