You are not your ‘job.’ Your ‘job’ is only a part of you.
As a small business owner, you may feel consumed by your business brand, but you have to remember – yours isn’t the only business offering your product or service. So, how do you set yourself apart from your competitors?
There is only one YOU! Successfully building your personal brand will ultimately lead to opportunities and growth in your business brand.
While we are on the subject of branding, you may want to check out this article: The 4 things every great brand story needs.
What is personal branding?
Personal branding is you establishing yourself as an expert in your field. When you have built a successful personal brand, people will associate your name with your industry and vice versa.
What are the benefits of having a personal brand?
With you as the captain at the helm of your brand, you can steer it anywhere you choose. Customers and clients trust you, so they trust your brand. Should you decide to branch out into a new business venture, you won’t have to spend time establishing trust because the trust is already established in you.
How to create a successful personal brand
Promote yourself the way you would go about your small business marketing:
- Start a personal brand website: www.yourname.com.
- Promote your knowledge and expertise in your chosen industry through content marketing: blogging on your website and sharing content on your favourite social media pages.
- Share real-life stories of the person behind the name: personal struggles you have overcome, challenges you face with optimism, or new things you’re trying.
- Post consistent content consistently to establish yourself as a trustworthy expert in your field.
Just because it’s called a ‘Personal Brand’ doesn’t mean you have to go solo and try promoting ‘You’ all on your own. At Hunter & Scribe, we have experts in Personal Branding who can help. Email us for more info.