Voice search is a daily reality. People are speaking to their devices more than ever, searching for answers while cooking dinner, jogging or commuting. If your website isn’t voice search optimised, you’re missing out on valuable visitors, clients and business opportunities.
In property and finance, where competition is fierce, it pays to stay ahead with smart, accessible web content creation.
Voice search is changing how people search for information. People ask direct questions like: “How do I refinance my home mortgage?” or “What’s happening in the Sydney property market?” These queries are more conversational, natural and often longer than what people might type.
Optimising for voice search ensures your services are easily discoverable, reaching your audience in the moments and places they’re searching. At the heart of effective communication is accessibility. Voice search is now a vital piece of that puzzle.
Voice search opens up the digital world to people who are visually impaired or living with disabilities, offering an independent and hands-free way to find information, complete tasks and interact online.
For people with limited vision, voice assistants make it possible to access web content and essential services without relying on a screen or navigating traditional menus. Voice-enabled interfaces help people with reduced mobility engage with your website and services.
When you optimise your website for voice search, you’re making your digital presence more inclusive. In the property and finance sectors, where trust and access are important, a commitment to accessibility sets your business apart and ensures all clients can connect with you.
From an SEO perspective, the benefits are clear. Voice search optimisation can help your site climb the rankings for long-tail, question-based phrases. Sites that provide direct, relevant answers in clear language have improved visibility, increased web traffic and more leads.
People don’t speak like they type. Voice searches sound like real speech. People tend to ask full questions or give specific commands. Your content marketing must adapt to the phrases real people say, rather than the stilted keywords of older SEO writing.
Your website can benefit from including content like “How do I choose the best investment property?” or “Where can I find good accountants near me?” Instead of targeting only “property investment tips” or “Melbourne accountants”, use complete questions. Your keywords and phrases must mirror how people interact with their digital assistants.
Put yourself in your audience’s shoes. Think about what they might actually ask. Effective content writing for voice search is less about keywords and more about intent, clarity and context.
There are a few practical ways to prepare your website:
Voice search optimisation anticipates the full sentence or ‘long-tail’ questions that people ask. Content strategy should shift from single keywords to whole phrases and potential dialogue. Voice search devices sort through thousands of results, favouring those with clear, relevant content that matches speech.
Including client questions like, “Can I get a lower mortgage rate if I switch lenders?” or “Is now a good time to invest in property?” within your web content creation helps improve discoverability. It also demonstrates you genuinely understand your audience’s needs. This is core to modern content marketing success.
Optimising for voice search strengthens your overall SEO performance. When you answer spoken questions clearly, you’re more likely to appear in featured snippets or ‘position zero’ in search results. These are the responses that voice assistants usually read aloud and the ones that get the most clicks.
Voice search drives you to provide a better user experience: clear answers, logical structure and quick-loading content. Good SEO copywriting for voice search overlaps neatly with best practices for regular SEO writing. As you improve your site for voice queries, you’re actually building a more robust, accessible environment for all search users.
Websites in property and finance must earn trust and provide clarity above all else. Scepticism is natural when people are making decisions about their finances or homes. Answering their questions with plain English, showing transparency and providing clear steps will help build credibility.
Your website guides clients through big decisions. Whether it’s refinancing a home mortgage, calculating investment risk or navigating the property buying process, your content should speak directly to real-life concerns. Effective communication builds lasting trust and stronger client relationships.
Optimising for voice search can seem challenging, but you don’t need to tackle it alone. At Hunter & Scribe, we specialise in crafting content marketing strategies and web content creation for the property and financial sectors. Our team of experienced website content writers knows how to translate complex information into straightforward, conversational answers, which is exactly what voice search and your clients demand.
We understand that SEO writing is about being seen and being understood. We focus on clarity, relevance and genuine insight to help you elevate your online presence.
Ready to make your website voice search friendly? Contact Hunter & Scribe today.
Quality matters more than frequency. Aim for one piece of new content monthly rather than rushed weekly posts. Regular updates show Google your site is active. Focus on creating genuinely helpful content that addresses client questions, such as educational blogs, service page updates and seasonal market insights work well. The key is maintaining a sustainable schedule you can stick to long-term.
There’s no magic word count, but your content should be as long as necessary to thoroughly answer the question or topic. A simple service explanation might need 300 words, while a comprehensive guide might require 1,500 words. Focus on completeness rather than length.
Writing your own content ensures authenticity and demonstrates genuine expertise, but it’s time-consuming and requires specific skills. If you enjoy writing and have the time, start with key pages like your About section. Professional writers understand how to structure content for both readers and search engines while maintaining your expert voice. Consider your time value – hours spent writing might be better invested serving clients.
Track metrics like qualified inquiries, phone calls from your website and time visitors spend reading your content. Google Analytics shows which pages attract the most relevant visitors and generate genuine interest. Pay attention to the questions potential clients ask. If they’re asking about topics you’ve covered, your content might need clearer explanations.
Writing for themselves rather than their clients. Many professionals use industry jargon, focus on qualifications over client benefits, and create content that sounds impressive but doesn’t help real people solve problems. Write as if you’re explaining something important to a friend who trusts your advice but doesn’t understand your industry.
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