Owning a small business feels like a juggling act, especially when it comes to managing budgets. 

If cashflow is tight, operating expenses need to be squeezed. 

While it can be tempting to cut marketing spend altogether, this isn’t wise. Marketing is essential to profitability and growth. It helps you generate leads, gain new customers and stand out from the competition. As such, it’s best to market your business all the time.

However, this doesn’t mean that you have to spend big bucks. It’s possible to do effective small business marketing with a small budget. You just have to get tactical.

Words sell

One of the best ways to market on a shoestring is through providing great content to your audience. 

Why? Well, language is a powerful tool. The right words have the ability to connect you with your audience, and motivate them into taking action. So, write a regular blog, pen a weekly newsletter or contribute guest posts on niche sites – the choice is up to you.

Writing content is a long-term commitment, but it’s cost-effective, especially if you can do it yourself.

Design matters

How customers perceive your small business is important. It plays a big role in how they make decisions. Good design matters. It helps inspire customers’ confidence and makes your small business look as professional as a big business.

When you only have a small budget, it’s important you’ve got your basics covered. Take a long, hard look at your business card. It might surprise you, but a card is one of the strongest marketing tools you have at your disposal. Make sure it’s communicating what you really want to be saying to your customers.

Make sure your website is up to the task

As with other marketing channels, your website needs to be a clear reflection of your business and values. 

Examine it with a critical eye. Is it cluttered? Confusing? Are your call-to-actions clear and actionable? Is information up-to-date?

On the technical side, ensure that your website’s page loading speed isn’t slowing you down. Customers are impatient and will abandon sites that take too long. Find out your page speed here.

Have no time as well as no budget?

If you’re suffering from no time as well as a limited budget, then it’s a good idea to outsource your essential marketing needs. 

At Hunter & Scribe, we have experts in content, websites and design that will help your small business shine. Contact us at [email protected] for help.