1.5 billion.

That’s the number of websites competing for people’s attention in the endless ocean otherwise known as the internet.

It’s impossible to say exactly how many of those websites are in Australia. However, there were over 3 million active .au domains in September 2017.  

Now think about the number of websites you visit each week: hundreds, if not thousands (for the true addicts among us.) Now how many of those websites stand out? And how many have already blurred into each other?

As a small business owner, you want your website to be within that first category. It needs to captures people’s attention, and keep them coming back for more.

You do that by following these four rules.

Creating valuable and helpful content

Content that helps customers, through providing advice or practical takeaways, will never be considered boring. That holds true even if your business sector is mundane.

People go onto websites to find answers to their questions or learn something new. Provide that, and they’ll keep coming back for more – even if the subject matter isn’t exactly that thrilling.  

Break up text

Walls of text turn off people, no matter how educational, interesting or well written they are.

Breaking up your text into easily digestible nuggets goes a long way to keeping people’s attention on your page.

Mix up content

To add interest, mix up your content. While pictures are worth a thousand words, don’t think that this is only about posting a few more images onto your page.  

There are lots of different types of content out there, from videos and tutorials to ebooks and more. Choose a content type that’s suited to what you’re communicating.

Update regularly

You have to give people a reason to return by providing them with something new each time they visit.

We’re big fans of blogs here at Hunter & Scribe, and with good reason. Done well, they are an easy way to keep your site content interesting and fresh.

Want to improve your website? Looking for an agency that specialises in content marketing for small businesses? Contact Hunter & Scribe at [email protected].