Choosing the right graphic designer for your small business is important, but it needn’t be stressful. If you compare choosing the right graphic designer to shopping for shoes, it takes the pressure off the situation and can help you think of the process more logically.
You already know that successfully marketing your small business requires an online presence. Companies that don’t have a website with attractive content have about as much chance of long-term success in this age of online browsing as a fancy pair of dress shoes does at a skate park.
What you look for in a pair of shoes can help you find a designer who is the perfect fit.
You try on a dozen pairs of shoes and eventually choose the one that fits best, looks great, offers support, and doesn’t break the bank. In other words, you are looking for the perfect ratio between Cosmetics, Comfort, and Cost.
By applying these three ‘Cs’ to your search for a skilled graphic designer, you will find one who adds value to marketing your small business throughout Australia – and the world, if your dreams are big enough.
A big part of a graphic designer’s job is to add visual appeal to your brand. This includes, but is not limited to, your website design, logo, printed or online ads and campaigns, and social media imagery. Great content is important, but visual appeal attracts attention just long enough to turn browsers into readers, which is one step closer to a lead.
Does the designer fit well with your brand? View all prospective designers’ portfolios to establish whether their skillsets match your brand. For this exercise to be a success, you need to have an idea of what you want your brand to look like. What is your theme colour? What is your mood; formal, playful, eclectic? If you are not sure, then look for a designer with the most diverse portfolio so they can help you choose a style that suits you instead of imposing on you what they are most comfortable doing.
It is never a good idea to cut costs when it comes to marketing. Change your perception and view marketing as an investment in your business rather than an expense. Ultimately, what you are looking for is value for money – not cheap. You will be able to determine whether a designer offers value for money by looking at their portfolio and interviewing them. Ask relevant questions.
Wondering what questions to ask prospective graphic designers during an interview? Have a read of this.
Where to find a skilled graphic designer
First prize would be a word-of-mouth referral from someone you trust who has worked with a designer who has met or exceeded their expectations. People can fake portfolios, sad but true, but no-one can fake a client-designer relationship.
There are several trustworthy online platforms where you can safely outsource all your graphic design work; one of them being Hunter & Scribe. Send us an email on [email protected]