Email marketing is widely considered one of the most cost-effective and far-reaching digital strategies. This makes sense, especially if you consider that everyone who uses the internet also has (at least one) email address, and that even the smallest start-ups can get in on the action with the most modest of budgets.
We take a look at some of the advantages of email marketing for small businesses, and how you can get subscribers signing up to your list!
The benefits of email marketing for small businesses
The single biggest advantage of email marketing for your small business? It’s cheap!
Compared with other digital strategies, email marketing offers a ROI (return on investment) of as much as 4,400%. That’s $44 made for every $1 you spend. PPC (pay per click) advertising, for instance, offers an average of 200% ROI.
It’s easy to personalize
The right email, at the right time, and with the right subject line, can instantly boost sales, and turn what would have been a once-off customer into a repeat buyer. (Check out our post on crafting emails that convert for some tips!)
It helps build brand recognition and authority
Aside from generating leads and sales, staying in touch with your customers via email also establishes you as an authority and keeps you top of mind.
Why growing your subscriber list is important
People and their tastes change, which is why you should always retain at least some focus on continuing to grow your subscriber base. Are you still interested in all the newsletters you signed up to years ago?
Subscribers will opt out from time to time, and there are always new opportunities to expand your audience and attract people who are interested in what you have to say.
How small businesses can grow their email lists
Ready to get started? Here are 5 simple ways to grow your subscribers:
- Give them a reason! Put yourself in your potential subscriber’s shoes: what’s in it for them if they join your mailing list? Offering something in return, such as a free eBook you’ve written, exclusive access to tutorials or video content, or loyalty discounts on your products are just a few options.
- Make it easy. Display your email opt-in form in a logical position on every page of your website. Normally the footer works best. Don’t make your visitors click through multiple steps or pages to join up – you’re increasing the chances they’ll change their minds.
- Promote your list across various channels.
If you have a brick and mortar store, collect email address in person at checkout. Active community on your social media channels? Promote your newsletter there, with an incentive to join up. Attend trade shows or networking events? Encourage interested contacts to sign up.
- Talk to their needs and interests.
Most of your readers aren’t interested in what’s going on in your world – they’re looking for content that’s useful to them, entertains them, and helps them solve their challenges. Make it clear this is what they can expect from your newsletter.
- Create high-quality content that people want to share.
If the content on your website is compelling, informative, engaging, actionable and entertaining, why wouldn’t your visitors want more? Extend that to what you put out in your newsletter, and you’ll soon have a loyal subscriber base that actually looks forward to receiving your mailers.
Remember that if you’re a small business in Australia looking to take your marketing to the next level, Hunter & Scribe can help! Get in touch for assistance with email and content marketing, web design, and much more.