Logistics, tech, real estate…no matter what industry you’re in, your business can benefit from a blog. And benefit immensely, at that.

We’re long gone from the time when blogging was merely a creative outlet. Now, any good long-term marketing strategy worth its salt will feature blogging as a core tenet.

For small businesses now, some powerful benefits blogging can give you include:

  • Positions your business as an authority in your niche
  • Helps potential customers find your business
  • Creates more value for your customers
  • Helps build out your email list
  • SEO, SEO, SEO!

Publishing articles is one thing. How do I get people to actually read them?

We could go on and on about strategies and various ways to get more readers to your blog. To keep it brief though, all you need to know is that driving traffic to your small business’s blog boils down to a few things.

1. Never, ever neglect SEO-optimisation: 

Blogging and SEO go hand in hand. For newbies, SEO can seem daunting at first, but do a little bit of digging around and soon you’ll be able to implement basic techniques for your small business’s blog.

Tip: Write clearly, be concise, and use infographics, tables and lists!

2. Your content has to be valuable

Sure, you can write well. But good content writing isn’t about flowery prose. It’s about identifying what readers want to know, and generating content that’s so helpful it connects them to your brand and positions you as a credible source.

There are a billion ways to go about this, but a good place to start is to look up which articles are ranking best for the topic you’re looking to write on. From there, compare them to each other and ask yourself: 

“What do all these articles have in common that help them rank well?” 

“What are these articles missing out on? Where can I add even more value?”

3. Share it around! 

Don’t just publish and wait for readers, leverage off your existing social media accounts to spread the word! 

If all this sounds like too much work, you can outsource your blogging and content marketing needs to us at Hunter & Scribe. Contact us at [email protected] to know more!