It’s not unusual to tire of blogging.  In the beginning, the benefits of blogging, like how it can attract traffic to your website, had you pumping out content every week. 

Sustaining that, however, is tough. Writing regular content is time-consuming and thinking of new topics becomes increasingly difficult. It also takes a long time before the benefits of blogging become apparent, and you may wonder if it’s worth the effort. 

Blogging is certainly an effective way to grow your small business blog and should be part of your content marketing strategy. You simply need to fall in love with your blog again. 

How to regain enthusiasm for blogging

Blogging is a long game and requires ongoing commitment if you want to reap the rewards. If you’ve lost interest in your blog, here’s how to regain your enthusiasm.

  • Understand your audience: One of the fundamental principles of a successful blog is to understand your audience. Knowing your audience can help you overcome those frustrating bouts of writer’s block and generate better blog article ideas. This, in turn, can boost engagement levels. When your blog articles are interesting, helpful, and topical, readers are more likely to share and comment on them. Once that happens, you’ll find the spark quickly returning.
  • Mix up your content: Blog content doesn’t only have to be written articles. Adding other types of content like video, infographics, and podcasts help keep your blog fresh and rank better in searches. Video, for instance, is popular because it’s easy to consume. Some people prefer watching a short 1-2 minute video than reading a long blog post. Mixing up your blog content makes it appeal to a wider audience and creating different types of content can be fun.
  • Collaborate with others in your community: Connecting with your community and sharing ideas can lead to some collaborative opportunities with others in the blogosphere. Perhaps guest bloggers will want to contribute posts to your blog. You’ll gain new content that may offer a unique perspective, without having to write it yourself.

Need help romancing your blog?

Small business owners don’t always have the time to blog regularly. Perhaps your team is small and there isn’t someone to delegate it to. In this case, outsource it to a content agency like Hunter & Scribe. We’ll give your blog the love it deserves. 

To find out more about our content marketing services, email us at [email protected]