Your small business can design a pretty good flyer in-house. But if you’re willing to invest a little bit of money, you can outsource the job to a professional and get great flyers.
If you get your flyers right the first time, the marketing your small business does will be much more effective. So spending a bit of money in the short term can deliver more revenue in the long term.
But whether you do the job internally or externally, there are a few tips you’ll want to follow to make flyers a successful part of your small business marketing arsenal.
- Your headline is the very first thing customers will read. So create a catchy headline to hook your readers.
- Keep your content as concise as possible. Consider the size of your flyer and the design that you have in mind. You have a very limited area to write your content, so don’t cram too much information and overwhelm your reader.
- Use headings and divide your content into easy-to-read sections that are pleasing to the eye. Big chunks of text could turn off customers.
- To make the information easier to understand, summarise your with charts and bullet-points.
- Choose easy-to-read fonts and limit your font usage to two or three different types.
- Never forget to include a call-to-action, so customers know how to next interact with your small business.
- Always include your contact information – phone number, email address, or social media page.
More graphic design tips for your small business
- Include directions to your physical shop or website address.
- Use language your target market would understand.
- If you want to use testimonials, choose ones that are compelling and well-written.
- Always check for mistakes in grammar and spelling before you submit your content for printing.
- Think carefully about your choice of colours, so you trigger the right emotions in your customers.
- Choose good quality and durable paper. Paper coatings add a layer of protection to make your flyer last longer and make your design more vivid.
- Always use high-resolution photos for your flyers so they look professional.
- Always include your logo in your design to build recognition of your small business.
- Distribute your flyers wherever your customers hang out.