Trust is priceless. Along with other values like efficiency, honesty, and reliability, trust is one of the pillars upon which you build your small business. And marketing helps you establish trust with your clients and customers, so that they feel safe supporting you and, if need be, sharing their personal information.
The long term goal of any business is to attract repeat custom. What demonstrates trust more than having clients return because they are happy with your product or service? What could be more fulfilling than having clients refer you to others?
A website that adds value inspires trust.
There is an old saying which confirms that trust is earned but, how is that possible when you have about 15 seconds to persuade visitors to stay on your site? You can’t come outright and say, “Hey, look at us; we are super trustworthy.” So how do you do it?
Here are 10 things you can do to make sure your website is trustworthy:
- Give people what they expect to find.
Don’t use false ‘clickbait’ to draw people to your site. Sure, they may land there, but they’ll be gone again in half a second.
- Keep the design simple.
Don’t overcomplicate things with too much clutter. If visitors feel overwhelmed, they will leave.
- Upgrade your site regularly.
Keep up to date with what’s trending and optimize your load time.
- Don’t be too ‘salesy.’
Focus your content on your visitors’ needs and wants. This is your website, sure, but it’s not all about you. Successful small business marketing knows that the client’s needs should be addressed.
- Use relatable images and readable content.
Not everyone who visits your site will relate to your industry jargon. Using complicated language to try and impress day-to-day visitors won’t work.
- Have your Call to Action clear-cut and visible.
Don’t confuse your visitors with too many options.
- Include reviews and referrals.
Trust has communal value. If visitors to your site can see that others are happy with you, they will be more inclined to trust you.
- Don’t hide your prices.
Come right out and tell people how much your stuff costs. Expecting people to fill out a contact form to receive your price list won’t stimulate confidence.
- Display links to social media accounts.
Visitors to your site can see if your business is real when they can click through to your social media accounts. It’s easy to create a fake website to lure contact information from people, but if the site is linked to social media pages with content and followers, it’s more believable.
- Make it human.
Add authenticity and personality by including a little bit of information about the people behind your brand.
If you have any questions about creating a website for your small business that people can trust, or if you would like us to create a trustworthy website for you, send Hunter and Scribe an email.