How to create a social media content plan for your real estate agency

Social media is an indispensable tool for a real estate agent. Today, most property searches begin online. Social media enables you to connect with potential clients, showcase properties, and build your brand. A well-crafted social media content plan will boost your agency’s visibility and credibility. This article will guide you through creating an effective social media content plan that engages your audience and drives results.

Understand Your Social Media Content Plan

A social media content plan is a tactical document that outlines the specific content you’ll create and share across your social media platforms. Your content plan is the practical execution of your broader social media strategy, detailing what, when and where (i.e. on which platforms) you’ll publish your content. Your social media content plan ensures consistency in your messaging and helps you maintain a regular publishing schedule.

Develop Your Content Themes

The first step in creating your content plan is to decide on content themes, which should align with your overall social media strategy and resonate with your target audience. For a real estate agency, consider themes like property showcases, market insights, buyer advice, seller tips, community spotlights, client success stories and behind-the-scenes glimpses. Categorising your content into themes helps you to ensure a diverse mix of content. Varied content keeps your audience engaged and positions you as a knowledgeable industry professional.

Create a Content Calendar

With your themes established, the next step is to create a detailed content calendar. The calendar should outline your publishing schedule at least a month in advance, specifying the date and time of each post, the platform where the content will be shared, the content theme and any associated visuals or links. When creating your calendar, check the optimal posting times for each platform and your audience’s online habits. Aim for a consistent publishing schedule that you can maintain long-term.

Craft Engaging Social Media Copy

Writing engaging social media copy is important for effective communication and a successful social media presence. Your social media copy should be concise, compelling and tailored to each platform’s unique format. The tone must reflect your brand voice, ensuring it resonates with your audience. Incorporate clear calls to action to encourage interaction and guide followers through the sales funnel. Engage your audience by asking questions and inviting them to share their thoughts or experiences.

Plan Visual Content

In real estate, high-quality images and videos are non-negotiable. Your content plan must include visual elements for each post like professional property photos and virtual tour videos. Infographics can be used to show market trends. Team photos are great for behind-the-scenes content. Your visual content must be consistent in style and quality to maintain a professional appearance across all platforms.

Incorporate Current and Evergreen Content

A well-rounded content plan should include both current and evergreen content. Current content includes property listings, seasonal buying tips or responses to recent market changes. Evergreen content remains relevant over time. General home-buying advice and tips for maintaining property value are examples of evergreen content. Balancing these two types of content ensures your social media feeds stay fresh and topical while also providing lasting value to your followers.

Monitor and Adjust Your Plan

Your social media content plan should be a living document, regularly updated based on performance data and changing business needs. Use social media analytics tools to track engagement rates, reach and conversions for each post. Data will help you understand what content resonates best with your audience, enabling you to refine your plan over time.

Engage with Your Audience

Social media is a two-way street. Engaging with your followers is just as important as publishing content. Respond promptly to comments and messages and actively participate in relevant conversations. Engagement helps build trust and positions you as an approachable, knowledgeable professional in your field. Incorporate live Q&A sessions or virtual open homes into your content plan. Live events enable you to interact with your audience in real time. Online events can provide valuable insights into your followers’ interests and concerns. The insights gained will help you refine your content strategy further.

Use Hashtags and Location Tags

Hashtags and location tags increase the discoverability of your content. Use relevant, popular hashtags in your industry and local area. Create a mix of broad (e.g. #realestate) and specific (e.g. #[Yoursuburb]) hashtags to reach a wider audience while still targeting your niche. Location tags are particularly important for real estate, as they help potential buyers find properties in specific areas. Use location tags consistently in your property listings and local market updates.

Stay Up-to-Date with Platform Changes

Social media platforms are constantly introducing new features and changing algorithms. Stay informed about these updates and be ready to adapt your strategy accordingly. If a platform introduces a new format, look at how you can incorporate it into your content mix. New platform features often have a rush of popularity when launched. You need to keep up-to-date to take advantage of increased visibility.

How Hunter & Scribe Can Help

At Hunter & Scribe, we understand that creating and executing effective social media content plans can be daunting. Our team of expert social media content creators and managers specialise in developing tailored content strategies that resonate with your target audience while maintaining your agency’s unique voice. Whether you need engaging property showcases, informative market updates or compelling client testimonials, our expertise ensures that your social media presence stands out in the competitive real estate landscape.

To maximise your social media content plan, partner with a professional social media management company like Hunter & Scribe. Our team can help you create a comprehensive content calendar, craft engaging social media copy and develop content that captures the essence of your real estate offerings.

Need help developing a social media content plan that connects with potential clients? Contact social media content agency Hunter & Scribe.

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