One of the best ways for a small business to reach potential customers in Australia is to advertise on Google Ads. 

To run a successful Google Ads campaign, however, means drawing the right clicks from the right customers by using the right keywords.

What is Google Ads?

Google Ads is a pay-per-click advertising programme – i.e. you pay every time a visitor clicks on your ad. That’s why getting the right clicks is so important. 

As a small business, you probably have a tight marketing budget. Using the wrong keywords means you’ll be paying for the wrong customers to click on your ad. That’s a waste of money!

How to choose better keywords on Google Ads

Keywords are the words and phrases typed into a search engine, like Google. You can maximise your search engine marketing (SEM) by using the right keywords for your Google Ads campaigns. 

Choosing more effective keywords will also increase your chances of converting clicks into customers. Here’s how to do it:

  • Be specific. The more specific your keywords are, the greater the chances of your ad landing in front of the right eyeballs. Let’s say your small business sells clothing and wants to promote summer dresses. Instead of a broad keyword like “ladies clothing”, use a keyword like “ladies summer dresses Pitt Street Mall”. 
  • Use long-tail keywords. A long-tail keyword consists of four or more words, like the example above. According to Yoast, long-tail keywords have a higher probability of conversion. People who use long-tail keywords in searches know what they are looking for and are more likely to make a purchase once they find it. 
  • Use the keyword planner. Google Ads makes it easy for you to choose the best keywords with its keyword planner tool. How? By generating a list of the most popular keywords being searched for on that topic. 

If this all sounds too complicated, feel free to dump your small business marketing problems on Hunter & Scribe. We can help set up your Google Ads campaign and write click-worthy ad copy. Email us at [email protected].