As a small business owner, you are your business, and your business is you. So what do people see when they Google you?
If you haven’t established a strong personal brand on social media for you and your business, you need to tweak your marketing strategy immediately. Your personal brand is what gets your customers ‘through the door’ in the virtual world. It helps them make that final purchasing decision.
How do you build your personal brand on social media? Here are 4 tips from the pros to get you started:
1. Define your identity & your platforms
What do you want to be known for? To build your personal brand on social media, you need to define exactly who you are, what you do, and what you can offer your customers. This is your identity; now you need to build your online personality. Do some research to pinpoint the social media channels your target market is using.
2. Create an online persona that your customers can relate to
If your small business targets the younger market, make sure that your personal brand appeals to this generation. If you are more of a corporate brand, make sure that you curate your online personality accordingly. Use relevant colours, photographs and imagery. Don’t try to ‘appeal to everyone’ – your brand will just end up looking untidy and confusing.
3. Be consistent and genuine
Your overall message must be consistent. Whether you’re on Facebook, Instagram, LinkedIn or TikTok, your brand colours, message tone, and personality should be clear. Make sure that what you share is also consistent with who you are. Don’t create a persona that you can’t live up to in real life. Remember, quality trumps quantity on social media!
4. Vary the types of posts you share
Nobody wants to spend time with someone who constantly tries to sell them something. Your personal brand is an extension of who you are. So make sure your posts aren’t just about your products and services.
- Share your life’s story. Tell people where you came from, and what inspired you to start your business. Share personal pictures of your dogs, your favourite hikes, or your vegetable garden so that your customers can relate to you on a personal level.
- Share posts from other people and businesses that are relevant to yours. If you are a manicurist, share an inspiring message from a relevant beauty brand that you love. If you offer business services, share and comment on some helpful LinkedIn articles.
- Engage with your customers by asking them questions, get them to interact with you on a personal level.
- Only 20-30% of your posts should be about your product and what you’re selling.
If your personal brand needs work, and you don’t know where to start, chat to the professional team at Hunter & Scribe. They will help you create an online personality for you and your small business that really ‘speaks’ to your customers. Reach out at: [email protected].