Instagram is the second most logged-in social media app behind Facebook. Interestingly, 90% of users follow a business account. With a business account, you can promote posts, get insights into your followers, and track how your posts are performing.
Why your brand needs to be on Instagram
Instagram users aren’t only using the app to post selfies. The stats show that approximately 200 million Instagram users visit at least one business profile every day and 130 million users click on shopping ads.
That’s why your brand needs to be Instagram — it’s a powerful channel to draw potential customers.
How to build a brand on Instagram
Brands that are flourishing on Instagram didn’t get there overnight. It took a plan, consistency, and patience. Here’s how you can build a thriving brand on Instagram.
1. Plan your content strategy
Content marketing should never be haphazard. Like every marketing strategy, it needs a plan. Why do you want a presence on Instagram? Do you want to grow your tribe? Are you trying to drive traffic to your website? Do you want to attract customers? Your objectives will influence the type of content you publish on Instagram.
2. Publish quality content regularly
Posting content regularly keeps your brand visible and helps you show up more in online searchers. However, make sure it’s high-quality content that people will interact with and share. If you’re showcasing your products, hire a professional photographer. Great pictures can also be used in other marketing campaigns and help your brand stand out against competitors.
3. Tell a good story
People connect better with stories than advertising messages. Instagram is the perfect platform to tell your story. And we’re not just talking about the “story” feature on Instagram. We’re talking about brand stories that evoke an emotion or reaction. Do you sell shoes and you donated 100 pairs of shoes to a children’s home? Tell that story!