If you’re a small business owner in Australia, you’d know how tough the competition is and how important small business marketing should be.
According to the Australian Bureau of Statistics, there are over 2.1 million small businesses in Australia and counting. And for business owners, that means competing against a large market of industries just as eager to make it to the top. Add the big boys in business to the mixture and one could easily set up for disaster.
With that said, is it possible to beat the big boys in business and get to the top of the corporate food chain as a small business owner? The answer is yes! With SEO at your side, the corporate world is your oyster.
What is SEO?
SEO, or search engine optimisation, is the process of optimising your website to improve its ranking on Google, Yahoo and other search engines.
This includes a range of strategies and tasks, and when the process is completed, it will boost your rankings for important keywords as well as help generate website traffic for your website.
And since website traffic means better business and more client potential, SEO forms the basis of small business success.
Why is SEO important for small businesses?
The number one reason why SEO is important is the fact that it helps small business owners create user-friendly, robust and fast websites that rank higher in search engines. This, in turn, helps to bring more potential customers to their sites and increases conversion rates.
Having said that, having a website that is search engine-optimised creates brand awareness right across the web; yet another way for small businesses to climb the corporate ladder with the big boys in tow.
What small businesses need to do to rank high on Google
In order for small businesses to rank high on search engines like Google, the company website needs to tick a few boxes where SEO is concerned. These include:
- Publishing high-quality content for marketing purposes. These include blog posts, social media posts and YouTube videos.
- Making sure the technical aspect of the website is updated and maintained regularly. This includes site speed, security, redirects, the XML sitemap as well as robots.txt tags.
- Ensuring all relevant keywords are used in each page’s URL, H1 and H2 headers, title tags, meta descriptions and image alt tags. A word of caution here would be not to overload the website and written content with keywords, as this will cause search engines to flag the website.
Since the algorithm used to crawl websites when doing search engine ranking tests contently changes, small businesses are encouraged to stay updated on SEO requirements to get ahead of the pack and make a success in competitive Australian market.