When running a small business, one can delve deep into the day-to-day working elements of it, doing everything from answering the phones to planning the business marketing budget. Your employees, on the other hand, can’t be expected to show the same levels of dedication to the company.
While they will be committed to your success, once they’ve done their daily eight hours’ worth of work, they’ll rightly turn their focus away. So if you have too high expectations of them, you run the risk of pushing them to the point of burnout.
What are the signs of burnout?
Commonly, an employee experiencing burnout will appear to be disengaged, demoralized and stressed. They’ll take frequent days off, call in sick often, and might suddenly quit.
The impact of one employee’s burnout can affect your other team members. At worst the news will spread to your customers, potentially shedding a negative light on your small business. People who are unhappy with their job tend to spread negativity, whether that’s intentional or not.
How can you prevent employee burnout?
If you want to avoid the risk of burnout, you need a happy and productive workforce. That means:
- Prioritising the needs of your employees,
- Supporting them
- Valuing what they already do for you,
- Listening to their concerns
Another obvious but sometimes overlooked step is to reduce your employees’ workload by outsourcing tasks such as marketing, design and website development to an outside source.
Although small business employees tend to wear many hats, help reduce their workload by outsourcing your marketing, content writing, design (including web design) to Hunter & Scribe. Contact us at [email protected]