Your website plays a critical role in your business’s success. It’s the international ‘face’ of who you are and what you do, and it ‘speaks’ to customers on your behalf. That’s why it’s so important to make sure that your website is sharing the right message. 

You need to customise your website to best suit your business’s services or products. However, there are five key website pages that EVERY small business should have. 

1. Homepage

This is where you create your first impression. It’s where you ‘hook’ your customer by convincing them that you have the answers to the problems they need to solve. Your home page should be clean, concise, and easy to navigate. 

2. About Us

Share your business’s story. Build your relationship with your customer, share a journey that they can relate to, and connect with. 

3. Products/Services

A carefully crafted curation of your products and services. Describe each product/service in a way that attracts customers, AND boosts your Google ranking using SEO keywords. If you offer many different products or services, create several pages and categories. Include images, descriptions and a simple way for customers to buy what you’re selling. 

4. Blog

Here’s your chance to saturate your website with SEO keywords to help boost your google ranking. Post each blog separately and update them regularly. Share them on social media and other online platforms to help increase your reach. 

5. Contact us

If your customers can’t get hold of you, they will move on to your competitors. Make sure that your customers can contact you on a variety of platforms: email, social media, or even a ‘chatbot’. ALWAYS respond within a reasonable timeframe. Set up automatic replies to respond on your behalf outside of working hours. 

These are the 5 most critical pages every small business website should have. If they are relevant to your service or product, you can also include: Testimonials & Case Studies, FAQs, Events, Specials & Coupons. 

If you want an effective, concise and customised website but don’t know where to start, get in touch with the experts at Hunter & Scribe: [email protected]