Running a small business can be a daunting experience. There’s the constant pressure for sales and growth, as well as the stress of being the sole decision-maker.
One of the best ways to combat this is by meeting up with fellow small business owners – aka good old-fashioned networking. While in-person networking might seem redundant in this age of digital communities, it’s actually never been more relevant.
One of the best ways to find an entrepreneur-focused networking opportunity in Australia is via Meetup.com.
Meetup is the largest network of local groups in the world, with over 19 million users. They facilitate offline gatherings of like-minded individuals. More than 9,000 groups meet up everyday worldwide. As such, it’s one of the easiest ways to find other people who share a common interest.
Attending, or hosting, an entrepreneur-focused Meetup is a great opportunity to:
- Grow your professional network through building relationships
- Sharpen your skills and learn best-practice
- Gain credibility as a thought leader within your industry
- Meet potential new clients and suppliers
How to get the most out of a Meetup
Some small business owners assume that networking is synonymous with selling. They wildly pitch to everyone they meet, attempting to sell themselves or their products.
These people are often left disappointed.
Rather, the goal of Meetup should be to make genuine connections with others. You do this through:
- Adding value to another’s situation. Instead of ‘What’s in it for me?’, ask yourself, ‘What can I do for them?’
- Following up afterwards.
Genuine connections made at a Meetup can become fruitful business relationships. By giving value – you receive value in return.